The "LOVE" signs in Virginia are part of a tourism campaign initiated by the Virginia Tourism Corporation to promote the state's slogan, "Virginia is for Lovers." The campaign began in 1969 and has since become one of the most recognizable tourism slogans in the world.
Danville, Virginia
Clarksville, Virginia
St Patrick's Day, City Center - Newport News, Virginia
Blue Mountain Barrel House Brewery in Arrington, Virginia
Morais Vineyards & Winery
Spring in City Center - Newport News, Virginia
Williamsburg, Virginia
Cherry Blossom Time In City Center - Newport News, Virginia
The "LOVE" signs are a creative extension of this slogan, designed to attract visitors and encourage them to explore different parts of the state. The first "LOVE" sign was installed in 2012, and since then, over 300 unique "LOVEworks" have been created across Virginia. Each sign is designed to reflect the local culture, history, or natural beauty of the area in which it's placed.
